Solutions for 10 arguments (ads)

1. "Just do it." (Ad for Nike, appeals to pleasure, boldness.)
2. "Think different." (Ad for Apple computers, appeals to pride, creativity.)
3. "In your heart, you know he's right." (1964 campaign slogan for U.S. presidential candidate Barry Goldwater, a conservative. Appeals to empathy.)
4. "It's the economy, stupid!" (1992 campaign theme for U.S. presidential candidate Bill Clinton against Bush. Appeals to fear or alienation.)
5. "By any means necessary." (Rallying cry from Malcolm X, appeals to fear or anxiety.)
6. "Have it your way." (Slogan for Burger King, appeals to freedom, pleasure.)
7. "You can trust your car to the man who wears the star." (Slogan for Texaco, appeals to anxiety and attachment.)
8. "It's everywhere you want to be." (Slogan for Visa, appeals to pleasure, anxiety, or security.)
9. "Know what comes between me and my Calvins? Nothing!" (Tag line for Calvin Klein jeans, appeals to pleasure.)
10. "Don't mess with Texas!" (Antilitter campaign slogan, appeals to fear and empathy.)

Those who had the Texas department of transportation for point 10 and found reasonable feelings for that, got the full points, too.

All in all, there were 20 points for this exercise; 1 for the source where the slogan came from, and 1 for the feelings it evoked for each number.