Showing posts with label Logos. Show all posts
Showing posts with label Logos. Show all posts

Tuesday, January 15, 2008

ETHOS, LOGOS, PATHOS....

This is a repetition from ENGL 101 -- you will all remember having talked about ETHOS (how a writer arguments with credibility, for example by citing famous and influential persons), PATHOS (how a writer uses "arguments from the heart" to address the emotions of his audience), and LOGOS (how a writer uses arguments based on facts and reason).


Your task:

1) Find three different articles in the online version of the Daily Egyptian, one in which the author uses arguments of credibility, one in which he/she uses arguments from the heart, and one where the writer uses arguments based on pure facts. Copy and paste the short article into a word document, type a ~100 word statement for each, explaining why you think it belongs in this category, and email this to me.

2) PATHOS = arguments from the heart...
To what specific feelings or emotions do the following slogans, sales pitches, and maxims appeal?
Email them to me (as many as you can identify!! An extra plus if you can find out where those slogans come from!!! You can discuss them with your neighbors.)

1. "Just do it."
2. "Think different."
3. "In your heart, you know he's right."
4. "It's the economy, stupid!"
5. "By any means necessary."
6. "Have it your way."
7. "You can trust your car to the man who wears the star."
8. "It's everywhere you want to be."
9. "Know what comes between me and my Calvins? Nothing!"
10. "Don't mess with Texas!"

11. Bonus: Find a cool advertising slogan and explain what feeling it addresses!



Homework: Read the sections about Ethos, Pathos, and Logos in your textbook everything's an argument.