This is a repetition from ENGL 101 -- you will all remember having talked about ETHOS (how a writer arguments with credibility, for example by citing famous and influential persons), PATHOS (how a writer uses "arguments from the heart" to address the emotions of his audience), and LOGOS (how a writer uses arguments based on facts and reason).
Your task:
1) Find three different articles in the online version of the Daily Egyptian, one in which the author uses arguments of credibility, one in which he/she uses arguments from the heart, and one where the writer uses arguments based on pure facts. Copy and paste the short article into a word document, type a ~100 word statement for each, explaining why you think it belongs in this category, and email this to me.
2) PATHOS = arguments from the heart...
To what specific feelings or emotions do the following slogans, sales pitches, and maxims appeal?
Email them to me (as many as you can identify!! An extra plus if you can find out where those slogans come from!!! You can discuss them with your neighbors.)
1. "Just do it."
2. "Think different."
3. "In your heart, you know he's right."
4. "It's the economy, stupid!"
5. "By any means necessary."
6. "Have it your way."
7. "You can trust your car to the man who wears the star."
8. "It's everywhere you want to be."
9. "Know what comes between me and my Calvins? Nothing!"
10. "Don't mess with Texas!"
11. Bonus: Find a cool advertising slogan and explain what feeling it addresses!
Homework: Read the sections about Ethos, Pathos, and Logos in your textbook everything's an argument.
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15 comments:
"There's Strong and then there's Army Strong" : This slogan gives people hope that the Army can protect them. It also gives viewers the sense that if they were in the Army, then they would be stronger maybe physically and mentally.
~Ashley
"Life is short... stay awake for it."
* Caribou Coffee
This slogan tells consumers that by drinking their coffee, they won't miss anything important in their life or that of their children's. The advertiser knows that the closest thing to a consumer's heart is their family.
"A taste of paradise" Bounty: This slogan appeals to senses and emotions. The thought of something tasting like paradise makes consumers feel relaxed and heavenly.
SReents
"Hit it how you Live it" this slogan when i hear it reminds me to live life to the fullest and to work hard in everything i do.
Red Bull Gives You Wiiings!
- I think that this slogan makes you think that Red Bull Energy Drink will make you last all day if your tired. One can feel that they can "depend" on this drink to keep them alive and awake all day.
The happiest place on earth- Disneyland. This makes people want to go there because everybody loves it there. Who wouldn't want to go to the happiest place on Earth?
"We Know why you fly we're American Airlines"; This slogan tells people that they can depend on American Airlines. This ad shows new travelers that they are in good hands and that they can depend on both the airline's safety and punctuality.
"Cross into the Blue"
The slogan comes from the US Air Force. They want to recruit Americans to help serve their country and the slogan appeals to the pilot. They are proud to serve their country.
"I Am What i am" Reeboks running shoe motto. This slogan gives confidence to the reader, that no matter what is going on that they should remain true to their selfs. It basically says just do what you do and don't care what anyone else says.
Justin Kozak
"Is it in you". This slogan is given by Gatorade. It is used to let people know that everyone should drink Gatorade because it invigorates you and gives you more energy to get you throughout the day and any sport that you play.
by Brandon Bone
"What happens here, stays here, Vegas"
To me this slogan gives the feeling that you are above the law and no matter what you say or do here it won't follow you. I feel that the slogan is all about getting you to come there and visit the city.
"Like a good neighbor state farm is there" -State Farm
This slogan assures investors and costumers that their insurance
company will be there when they need them most. It comforts the
costumer and puts this huge insurance company on a relate able
level.
-Jerad Romine
"I'm loving it" this slogan gives you a sense of credibility that mcdonalds will always give you or you can always find something you love at Mcdonalds
Patrick Hogan
“Always Coca-Cola.”
This is an advertisement slogan from the company Coca-Cola. This company seems to be reliable because they have been around for a long time and have always been popular. By saying always in their slogan, it tells the viewer that their product is interested by people.
"the San Fransico Treat" Hearing the trolly bell always reminds one of busy city that is always on the go but you could go home to a treat of rice-a-roni
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