This is the Picasa link to our slide show.
In-Class, Feb. 13th:
PROMPT 1
Select the visual ad that does the best job - in your opinion - according to the following rubric. We'll put the winner on the board.
RUBRIC:
1) The artist has INVENTED a product or a service (followed the prompt; s/he didn't use an existing brand name (existing companies could be mad at us for damaging their reputation ;-))
2)The artist INVENTED a well-matched slogan (didn't use an existing one)
3)The artist created a collage of pictures that go well with the slogan. The artist didn't take an existing constellation of pictures from the Web.
4) The artist used a famous person / event / well-known historical situation to integrate in the poster.
5) The pictures and/or the slogan convey something which is politically incorrect, outrageous, or offensive in a certain way: it is a failed argument.
6) The overall layout is like a poster, and has some aesthetic expression.
PROMPT 2:
Then, look at the corresponding criticisms posted on this blog (some are attached as comments to THIS entry; most are under Monday's blog).Pick the criticism which you think does the best job according to the following rubric (we'll equally put the winner on the board):
1) The writer pretended to be Seth Stevenson (a critic), and didn't write "The ad I created is..." Instead, the text says where the critic found this ad, and what s/he thinks about it.
2) The text clearly states WHY the argument that the poster made has failed (good analysis of an argument)
3) The text uses some sort of rhetorical figures (humor, cynicism, satire, word plays, symbolism, metaphors, jokes, allusions, rhetorical questions, sayings, proverbs, colloquialisms, slang, parallelism, etc....) to ridicule the ad, or point out its flaws.
4) The text sounds like a real criticism that could be published in a newspaper.
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2 comments:
When one is traveling and in need of a hotel room for the evening, they generally look for something cozy and quiet. The advertisement for Hotel on Nl Street clearly is not either of these. Sheep are your typical "sweet dreams" stereotype, but in this ad they are in a pasture covered with the Nl Hotel logo on a blanket. This might be effective had the advertisers not incorporated Renee Zelwegger. She looks frightened to be in the bed she is in, and also appears to be unsure of the reason she stayed in that hotel.
I must say that I would not stay at hotel with such an advertisement. The Nl Street Hotel seems scary and mysterious (not in a good way) because of this ad alone.
-Chelsea Burg
This advertisement is trying to convey to the consumer that smoking cigarettes with the Marlboro man is cool. In some cases this may be, but it is not cool to make a play on words at Jewish people just to sell cigarettes. This advertisement was very out of line and failed in my opinion not only with the Jewish crowd but with people with a sensitive side, who can obvioudly see that this ad is completely out of line.
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